Paulo Coelho, one of the world’s most renowned authors is also a commercial model for Volkswagen. The video was shot in Prague, his favorite city, Paulo Coelho informs readers of his blog that they recorded 10 hrs for less than 15 seconds in the final cut.

Paulo Coelho blogs: “They are comparing aerodinamics, resistance and elegance (VW wins). Then they compare published books, and I win. I had a lot of fun while doing it, and the money they paid went in its integrality to Instituto Paulo Coelho.”

Rock on.

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